Warrior Coaching
Train Hard. Serve Big. Love Large. Live Out Loud.

In the 1996 movie Jerry Maguire, Cuba Gooding Jr's character wants Jerry (played by Tom Cruise) to show him the money. That was his only interest. In order for Jerry to stay as his agent he had to SHOW! ME! THE! MONEY!   In order to be successful, a practice or business has to be profitable, but it cannot be all about the money.

Last week I got taken to task on the title of my blog by a number of Warriors, and rightly so. Their concern was that the title greatly missed the mark in portraying the heart of Warrior. Since many of my posts have now been moved into the public domain they felt that I should have explained the heart behind Warrior Coaching before talking about ramping up profitability. 

In my defence, the title was designed to attract attention from the chiropractors and business leaders who are struggling to become profitable and to begin to offer a solution. My logic was that once we teach someone some great procedures, then we can teach them the meaning of true success.  

At Warrior Coaching we teach that the primary motivation in practice and business has to be serving God and serving his people first and foremost.

Money or financial renumeration for providing a world class service is a side effect of what we do. It is apparent that the more you serve, the more income there will be, but the focus has to be on the service not the income.

One of the foundations of a Warrior Coaching practice is that we don't turn people away for financial reasons. By my calculations, Warrior doctors provide chiropractic services to the disadvantaged in their communities totalling over 10 million dollars every year!

On top of that they support Chiropractors with Compassion (CWC) which is Warrior Coaching's benevolent arm.

In the past 10 years a small group of approximately 100 Warriors (chiropractors and now business leaders) have donated almost 3 million dollars to CWC to fund child centred projects in impoverished countries around the world.

The reality remains that if you serve at a massive level in business there will be financial gain. The next Warrior teaching that comes into play is that the money isn't just for you.

If you have been blessed with an ability to produce wealth, then you are also called to be a good steward of that wealth. This means ensuring profitability of the practice, providing for your family, and living with margin so that you can be generous whenever you are called upon to do so.

So that is a quick summary of the heart of Warrior as it relates to finances.

I hope it provides some context as we dive into some more topics on process and profitability.

Coach Yurij