I was reading in 2 Chronicles:3 this morning where it is describing how Solomon built the temple of God. What really struck me was how intimate and precise the details were in the construction. Everything was measured out precisely. All the interior and exterior design was laid out in extreme detail.
Solomon followed the blueprint that God gave him exactly
as he received it.
Absolutely everything, every detail of the exterior and interior design and all the furnishings, was precisely laid out by God and built in that way by Solomon.
Every practice and business has systems and structures that drive success. These are learned from others or painstakingly put together through years of trial and error.
Regardless, once they are in place they work to keep the business moving in the right direction and help to drive predictable growth.
Once the system is built and working well, something strange happens.
We get bored with it and start to change it.
Get this: if something is not
working, change it
if it's working well, stick with it!
If you absolutely have to tweak a system that is working great, go ahead and try something new but track your results.
If the results are not there go back to the old system.
Why am I going on about this?
I was talking to one of our Warrior Coaching clients who is experiencing amazing record breaking growth this year. He is trained up in the Warrior procedures and getting great results.
Over the past 12 months his conversion rate for new patient converted to 12 month reconstructive plans was 74%. This is a very respectable statistic especially when you consider that it included some outreach patients.
Then he got some ideas on how to change his report. So he started to implement some changes and his conversion rate went down to 54%. Thankfully he was tracking his results and when the results weren't there he was able to go back to his old report. Predictably the conversion rate went back to where it was before.
I'm not saying don't make changes and try new things, but if you built something with precision and it's working- don't mess with it.
Warrior Coaching has some of the best procedures and they work at high volumes. The best way to get great results is to do the procedures exactly as they are taught.
I had the privilege of training with some amazing doctors and business leaders yesterday at our Tactical Training seminar in Ottawa. It once again reinforced exactly what I have been talking about: maximum growth happens when amazing procedures are nailed down with precision. No "king of wing" is allowed.
How do you get precise with procedures? You have to train, train and train some more.