YOU NEED TO DETERMINE HOW YOU
WANT TO RUN YOUR BUSINESS.
You have to focus on what you are passionate about
and how to best deliver your product or service
Not everyone is going to agree with you. That's OK.
Years ago I recognized a few things that really sabotaged my patients' ability to follow through on their care and get the results they wanted.If I did the following 5 things, patients didn't get well:
1. Adjust on the first visit.
2. Not give a proper report with enough information so that the patient could make an informed decision.
3. Not insist on having a spouse or significant other at the report.
4. Not have a way to show a patient how they are progressing and improving beyond pain relief.
5. Not get a commitment in time and frequency to get them corrected.
The list goes on from there.
Herein lies the problem: Insisting on all of the above goes against the norm of how things are done in health care.
Over the last few decades chiropractors have fallen prey to the medical model.
They want to be pain relief specialists.
They are adjusting on the first visit, not giving a report, no spouse at the report, no X-rays or scans, and no commitment to time and frequency.
That is the easy way out for the soul (no fear) but it leads to poor outcomes for the patient and death for the chiropractor.
When I provide the care that has the best chance at a positive outcome for the patient, I need to rely on my soul training and step into fear because I'm getting a bunch of push back and advice on how to run my practice.
I need to desperately stick to my convictions.
Decide what is important to you, draw a double yellow line, and don't cross it.
This leads to an effective, simple business, and an inspiring work environment.
Keep it simple, do what you love in a way that works best for your patients, and you will have raving fans busting down your doors.