Warrior Wisdom

Warrior Wisdom - from Dr. Yurij

Warrior Wisdom

Dr. Yurij provides weekly coaching messages to help you live out your God given purpose.

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  • Jan20Wed

    The Customer is Often Wrong

    January 20, 2016
    Filed Under:
    Warrior Wisdom


    You have to focus on what you are passionate about and how to best deliver your product or service.
    Not everyone is going to agree with you. That's OK.

     Years ago I recognized a few things that really sabotaged my patients' ability to follow through on their care and get the results they wanted.

    If I did the following 5 things, patients didn't get well:

    1. Adjust on the first visit.
    2. Not give a proper report with enough information so that the patient could make an informed decision.
    3. Not insist on having a spouse or significant other at the report.
    4. Not have a way to show a patient how they are progressing and improving beyond pain relief.
    5. Not get a commitment in time and frequency to get them corrected.

    The list goes on from there.

    Herein lies the problem: Insisting on all of the above goes against the norm of how things are done in health care.

    Over the last few decades chiropractors have fallen prey to the medical model.
    They want to be pain relief specialists.
    They are adjusting on the first visit, not giving a report, no spouse at the report, no X-rays or scans, and no commitment to time and frequency.

    That is the easy way out for the soul (no fear) but it leads to poor outcomes for the patient and death for the chiropractor.

    When I provide the care that has the best chance at a positive outcome for the patient, I need to rely on my soul training and step into fear because I'm getting a bunch of push back and advice on how to run my practice.  

    I need to desperately stick to my convictions.

    Decide what is important to you, draw a double yellow line, and don't cross it.

    This leads to an effective, simple business, and an inspiring work environment. 

    Keep it simple, do what you love in a way that works best for your patients, and you will have raving fans busting down your doors.

    Coach Yurij


    On Monday, February 8, 2016, Denise Daigneault said:

    The line doesn't get any easier but makes for easy. Not everyone is ready. Sticking to rules will cause less stress. Sad for those who chose out. Breaks my heart.


    On Thursday, January 28, 2016, Yurij Chewpa said:

    Kim I totally agree.

    I recognize that the College has a difficult job in protecting the interest of the patient. Every patient has the right to an ethical and safe chiropractic experience. However this does not always equate to every patient being happy with their visit to the chiropractor. The patient has to be told what is best for them and that is not necessarily what they want to hear.

    If the patients already know what is best for them we can all take an early retirement.


    On Thursday, January 28, 2016, David Covey said:

    So very true. Average person coming in just wants a few "cracks" to feel better.

    But most would actually want and choose for their health and life to be radically changed by improving their spine and nerve system, maximizing their health and life - if they even knew it was possible.

    I didn't even know long ago until someone showed me there was a better way to live fully alive. Thanks coach for changing my life!


    On Wednesday, January 27, 2016, Kim Crickmay said:

    This topic surely resonates with me and actually gets my dander up. Patients have become more demanding of the kind of service they want, especially if they have been used to a certain kind of clinic in the past. Examples like adjust on the first visit, no x-rays, no expectation for follow-up after ROF and the spa experience (heat, thumper, massage table or chair, adjust, rest, ice and go...getting your "monies worth"). If the patient is not happy with their experience - which is all about money, feelings (e.g. they were "scared" by what you said in the ROF) and symptoms - they can make a complaint to the College. While the College states they support each AB chiropractor's choice to have the kind of clinic they want, what plays out in disciplinary action appears different. What did you say in the ROF (they want a copy)? Why didn't you adjust at the first visit? Why did you take x-rays? Why did you recommend what appears to be an excessive amount of adjusting visits? Etc. Etc. This to me is a HUGE "patient is always right" in that we must have done something wrong for the patient to be so upset as to contact the College. The end result is the pain clinics have little concern with the College and the patients. It will be even more so when we have the election of prescribing drugs in a few years. Drugs = Easy and quick money for the chiropractor and quick pain relief for the patient. Everyone is happy. Fear of man is a serious problem here and admittedly I'm not immune. I don't want issues with patients or the College but by nature of my clinic (I am honoured to offer a great alternative to the dominant pain model), issues come round from time to time from many angles. I don't want to take the easy way out and keep the patients in sickness and death. There are enough agencies out there that provide that. Keeping believing in the calling God has on my life and clinic and living daily in my new name sure helps! Sorry for the long response. Thanks for the topic, Yurij!


    On Friday, January 22, 2016, Stephen Lippitt said:

    Prior to Warrior I was taking steps towards mandatory group reports, but was hesitant on having spouses there. I found that most times patients have no problems getting their spouse to come. In fact, by asking the spouse to come, they realize how serious their problem is, and how important their recommendations are. It's been much easier than I anticipated. Fear was holding me back, and lying to me. I feel much more confident and free now compared to 15 months ago with my recommendations and reports.


    On Thursday, January 21, 2016, Lindsay said:

    I have done a report and x rayed patients since my first day in practice. Before Warrior, I would review recommendations and start care with the patient and then offer the report a week or so after starting care to 'learn more about how chiropractic care could help them'. I had a relatively good compliance rate, but it wasn't mandatory. Once I joined Warrior I switched that process, doing the Doctor's Report and THEN going over recommendations and starting care with patients if they choose. It just makes so much more sense. How can a patient make an informed decision to start care without knowing all that we do in our office, the process of spinal correction, and without all decision makers in the room? I have better compliance and also feel more congruent with my processes since I joined Warrior. Thanks Coach! xoxo


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